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Palm May Sell out of the Palm Pre

All the recent hype about the Palm Pre has been great marketing for Palm. But all the free marketing may just be working too well. Scarcely a tech blog exists without half a dozen articles on the Palm Pre. Pre-lovers are counting down the days until the Pre’s June 6 launch date.

June 6 is a launch date that Sprint placed upon itself. Now, they are rushing to get ready. Dan Hesse, CEO of Sprint Corporation told investors, “We think we are going to have shortages for a while.” Because of the expected shortages, the company doesn’t plan to launch a big advertising campaign. Hesse explained, “We won’t be able to keep up with demand for the device in the early period of time.”

Palm May Sell out of the Palm Pre

Part of Hesse’s optimistic prophecy may have been an effort to cheer up investors, who just watched Palm’s shares tumble by 10%. The tumble come when Sprint announced that the new Pre would sell for $199, matching the cost of the competitor, iPhone. Investors had hoped it would cost less than the iPhone.

The Pre comes with a lot of anticipation for a variety of reasons. For one, it’s the first real smartphone to come from Palm in a long time. Palm, a forefather of the smartphone, slowly faded from the scene with the ascendancy of competing PDA and phone manufacturers. Now, the Palm Pre holds promise for a reassertion of the Palm into the mainstream market. Furthermore, some claim that the Pre will challenge the dominate position of the iPhone. Since the iPhone, the Goliath of the smartphone world, is so popular, any underdog that may give it a run for its money will get a lot of attention.

All the “we’re going to run out of phones” may just be a timely marketing move. All is fair in love and smartphone wars. With this summer promising to be the stage of the biggest smartphone wars yet, this may just be a savvy move to boost Pre sales.

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