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Blackberry Storm Gets Price Cut

Now $99 with 2-year Contract

Verizon, in a strategic marketing maneuver, cut the price for the popular RIM Blackberry Storm. The device now costs $99 (with a two-year customer agreement), down from $200. Launched as an iPhone competitor, the Blackberry Storm’s price drop is a move designed to detract from the AT&T/Apple price cut early in the summer. Now, the Blackberry price matches the price of the new iPhone 3GS.

Blackberry used the Storm to display a variety of new components, including a more multimedia-friendly interface (including the 3.5mm headphone jack), along with on-board Flickr and Facebook Blackberry Storm Gets Price Cutversions. The device, like the new iPhone 3GS has a camera, a nice high-res display (360 x 480), and, of course, the touchscreen. To keep pace, RIM threw in the Bluetooth, expandable memory, a GPS, and its own version of downloading apps on the go, called the Blackberry App World.

It’s a great phone, but critics dislike the feel of the touchscreen. Further, many users found a very disagreeable software problem on their new Blackberry Storms. Others complained about the slow speed, fast charge drain, phone quality, and a variegated rash of other gripes.

Despite the downers, RIM is making a new Storm. Storm 2 will be bigger and better. For one, the software is going to get a ground-up fix, and the frustration-inducing touchscreen should also feel a little bit better. Beyond that, reports on the phone are kept close to the vest of RIM execs and engineers. More news will be forthcoming as the holiday 2009 launch date creeps closer.

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