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Archive for September, 2009

Wednesday, September 23rd, 2009

If You Are Not Measuring ROI Then You Are Losing Time And Money

Mashable reports on the results of a survey into the measurement of social media activities. [...] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have adopted social media in some way. [...] it also indicated that some professionals or companies […]

Wednesday, September 9th, 2009

Making An Impact In The Social Web

… and brand engagement starts with building successful communities. Hat tip to Ray Hartjen (twitter/blog), my previous boss at Sony for reminded me about the Fish! Philosophy. Ahh yes, so what is the Fish! Philosophy you ask. Well, it’s actually a pretty cool book. It’s an easy read and it’s inexpensive; but the lessons learned […]

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