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4 Ways to Thump Your Competition with Better Facebook Analysis

November 20th, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the mathematical coin of the realm these days, but is a steaming gumbo of aggregated data that rolls together 13 different behaviors into one, catch-all metric.
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The Complete Guide to Mastering Your Title Tags

October 31st, 2012

When it comes to on-page optimization, the title tag of any given web page is the single most important piece of optimizable real estate there is. Think of it as beach front property off the Florida Keys. Unlike other areas of a website, the optimizable space in the title tag is extremely limited but has great search visibility, which means it can really pack a punch! In fact, aside from a site’s total architecture, I can’t think of any single area of a site that holds as much sway over search engine rankings as the title tag of your pages.
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How to use your calendar to boost your marketing productivity

October 10th, 2012

Anyone who’s ever worked with me or for me knows that I’m not particularly fond of meetings. Especially if they’re unproductive. I’m the kind of guy that’s always asking for a few minutes back towards the end of a meeting if we’ve already worked through all of the key agenda items. I also encourage my direct reports to cut meetings short or cancel them altogether if there’s no productivity to be had.
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The Right Way to Use Your Keywords

September 17th, 2012

If you look back through this blog’s archives, you’ll find a number of posts on SEO copywriting such as:
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Making The Most of Your Facebook Marketing

September 10th, 2012

Despite the bad press Facebook has been enduring recently after admitting 8.7% of its 955 million active users might not be real and General Motors pulling $10m from its Facebook advertising because of its dissatisfaction with ROI, many businesses are using it as a marketing outlet.
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What Most Professionals Are Forgetting: Test Your Social Media Strategies First

August 22nd, 2012

We operate in a world that is both unpredictable and uncertain. We strive to minimize loss, failure and waste by being prepared, ready and deliberate. Planning begets success – isn’t that the reality of this industry? Preparation, research and calculated risk are the standard operating procedures to remain innovative and forward thinking. Read More…

3 Mobile Behaviors You Must Embrace Right Now

August 8th, 2012

When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
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How To Measure Your Community Manager’s Success

July 16th, 2012

Unlike the more established marketing channels, social media is still in its relative infancy. For this reason, the life of a social media marketer is spent both learning and keeping his or her clients up to speed with the ever-changing social landscape. I believe one of the things that makes us successful as a social media agency is that our clients are always asking questions and pushing us to define success for social media marketing, even though our world is still changing almost daily. And good for them! Any smart business person should be asking how she’ll know if she’s successful.
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Cancelling A Paypal Subscription Payment

June 25th, 2012

I just noticed that I’m being billed every month on Paypal for something I canceled a while back. I contacted the company and they’re going to refund my charges but they said that I need to go and cancel the Paypal subscription payment. How do I do that?
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Businesses Should Blog – Fact

June 11th, 2012

OK, that’s nothing new. I’m guessing you’ve been told by umpteen marketers that you should be blogging.
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